I caught this 37 Signals post while feedsurfing tonight. I couldn’t agree with Jason more. Using the term creative to denote designers, writers, artists and the like is as bad as using IT guy (anyone from a Flash animator to a DBA to a network engineer) or suit. It can be construed as elitist, or even derogatory — neither of which helps your corporate culture much. In my experience, the creatives are valued as partners in the decision-making process, while the IT guys are treated as “implementers” and expected to just do the work they’re handed.

Honestly, that’s no small part of my desire to write for a living. I have something to say, and I think someone could benefit from listening. If we have to pick teams, I’d rather be on the “creative” team.

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