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	<title>stark raving calm &#187; non sequitur</title>
	<atom:link href="http://starkravingcalm.com/archives/tag/non-sequitur/feed" rel="self" type="application/rss+xml" />
	<link>http://starkravingcalm.com</link>
	<description>a mad writer's blogoratory</description>
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			<item>
		<title>State of the SRC</title>
		<link>http://starkravingcalm.com/archives/state-of-the-src</link>
		<comments>http://starkravingcalm.com/archives/state-of-the-src#comments</comments>
		<pubDate>Wed, 20 Aug 2008 21:20:41 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/state-of-the-src</guid>
		<description><![CDATA[From the lack of recent posts, you might conclude that I&#8217;m not doing much writing lately.  You&#8217;d be wrong.  It&#8217;s OK, we all make mistakes.  I forgive you.

So I&#8217;m not cranking out thousands of words a day (I&#8217;m lucky if I get an hour a day to spend at it), but I [...]


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			<content:encoded><![CDATA[<p>From the lack of recent posts, you might conclude that I&#8217;m not doing much writing lately.  You&#8217;d be wrong.  It&#8217;s OK, we all make mistakes.  I forgive you.</p>

<p>So I&#8217;m not cranking out <em>thousands of words</em> a day (I&#8217;m lucky if I get an hour a day to spend at it), but I am actually <em>working</em>.  On <em>projects</em>.  How about <em>them</em> italics?  I rewrote a scene of a short story this morning, I have a feel-good family piece in the edit queue after that one&#8217;s done, and somewhere in there I&#8217;ll be getting back to the novel.</p>

<p>For awhile, I was waking up in the morning thinking &#8220;I have to do these writing prompts first thing so I can get warmed up.&#8221;  And doing the prompts.  And nothing else.</p>

<p>Before the writing prompts, it was &#8220;I have to write another blog post so I can attract legions of loyal fans who hang on my every word.&#8221;</p>

<p>Those things are all well and good, of course, but I have to <em>write</em> before I can justify writing about writing.</p>

<p>Oh, and I also have a special assignment for tonight.  I should have more news about that within the week.  Don&#8217;t touch that dial.</p>

<p>While you&#8217;re waiting &#8212; go follow <a href="http://twitter.com/copyhacker">copyhacker</a> on Twitter, and send in some fugly web copy!</p>


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		</item>
		<item>
		<title>Bad Copy Just Got Pwned</title>
		<link>http://starkravingcalm.com/archives/bad-copy-just-got-pwned</link>
		<comments>http://starkravingcalm.com/archives/bad-copy-just-got-pwned#comments</comments>
		<pubDate>Fri, 25 Jul 2008 11:09:50 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/bad-copy-just-got-pwned</guid>
		<description><![CDATA[I&#8217;ve decided to reboot an old venture.

A couple of years ago, I started a site called Copyhacker with the intent of exposing awful web copy. (I posted it here as well, and I still have the badge in my sidebar.)  It didn&#8217;t go far &#8212; perhaps because I emailed each target I found, and [...]


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			<content:encoded><![CDATA[<p>I&#8217;ve decided to reboot an old venture.</p>

<p>A couple of years ago, I started a site called <a href="http://copyhacker.com">Copyhacker</a> with the intent of exposing awful web copy. (I <a href="http://starkravingcalm.com/archives/a-hacking-we-will-go">posted it here</a> as well, and I still have the badge in my sidebar.)  It didn&#8217;t go far &#8212; perhaps because I emailed each target I found, and then decided that was a really annoying sales tactic.</p>

<p>The idea stuck with me, though, and today the Copyhacker is back.  No silly sales tactics, just a place to post crappy copy and practice on it with my red pen.  If you have a suggestion, email hackme at copyhacker dot com.  Better yet, follow copyhacker on Twitter, and @reply with potential targets.  Because who hasn&#8217;t seen garbage like this on a site somewhere?</p>

<div class="thumbnail"><a href="http://skitch.com/gravelpup/t2rg/channel-intelligence"><img src="http://img.skitch.com/20080725-892am9tjhs61r8awi5mpi6ajmk.preview.jpg" alt="channel_intelligence" /></a><br /></div>

<p>Once again, many thanks to <a href="http://bryanmurdaugh.com/">Bryan</a> for the terrific styling and WordPress hackery.</p>


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		<item>
		<title>Automotive Irony</title>
		<link>http://starkravingcalm.com/archives/automotive-irony</link>
		<comments>http://starkravingcalm.com/archives/automotive-irony#comments</comments>
		<pubDate>Wed, 26 Mar 2008 13:40:58 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/automotive-irony</guid>
		<description><![CDATA[Ford Motor Sells Land Rover, Jaguar to India&#8217;s Tata

(from Bloomberg)

An icon of British imperialism, sold by one former British colony to another.

(I&#8217;m a former owner of both brands, and the son of a Ford devotee &#8212; so this is sad news to me.)


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			<content:encoded><![CDATA[<p><a href="http://www.bloomberg.com/apps/news?pid=20601087&amp;sid=a6BCGuWnMT8Q">Ford Motor Sells Land Rover, Jaguar to India&#8217;s Tata</a>
<br />
(from Bloomberg)</p>

<p>An icon of British imperialism, sold by one former British colony to another.</p>

<p><em>(I&#8217;m a former owner of both brands, and the son of a Ford devotee &#8212; so this is sad news to me.)</em></p>


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		<item>
		<title>Truly Awful Copywriting Spotted At Local Starbucks</title>
		<link>http://starkravingcalm.com/archives/truly-awful-copywriting-spotted-at-local-starbucks</link>
		<comments>http://starkravingcalm.com/archives/truly-awful-copywriting-spotted-at-local-starbucks#comments</comments>
		<pubDate>Mon, 04 Feb 2008 14:56:12 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/truly-awful-copywriting-spotted-at-local-starbucks</guid>
		<description><![CDATA[
  The current wave of artists from the U.K., including KT Tunstall, James Blunt, Lily Allen and Amy Winehouse, is setting new standards across a multitude of musical genres, that you simply must catch.


(I took a photo for maximum effect, but it was too blurry to use.)


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			<content:encoded><![CDATA[<blockquote>
  <p>The current wave of artists from the U.K., including KT Tunstall, James Blunt, Lily Allen and Amy Winehouse, is setting new standards across a multitude of musical genres, that you simply must catch.</p>
</blockquote>

<p>(I took a photo for maximum effect, but it was too blurry to use.)</p>


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		<item>
		<title>The Autobiographical Oneword</title>
		<link>http://starkravingcalm.com/archives/the-autobiographical-oneword</link>
		<comments>http://starkravingcalm.com/archives/the-autobiographical-oneword#comments</comments>
		<pubDate>Thu, 19 Jul 2007 13:25:09 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/the-autobiographical-oneword</guid>
		<description><![CDATA[Once upon a time I did a Oneword every day. I&#8217;ve fallen out of that practice (not to mention the practice of posting in general), but I&#8217;ve replaced it with something just as cool: Twitter. If you&#8217;ve never seen Twitter, its premise is to get you to answer the question &#8220;What are you doing right [...]


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			<content:encoded><![CDATA[<p>Once upon a time I did a <a href="http://oneword.com/">Oneword</a> every day. I&#8217;ve fallen out of that practice (not to mention the practice of posting in general), but I&#8217;ve replaced it with something just as cool: <a href="http://twitter.com">Twitter</a>. If you&#8217;ve never seen Twitter, its premise is to get you to answer the question &#8220;What are you doing <em>right now</em>?&#8221; It accepts SMS messages, so responses must be kept to 140 characters or less.</p>

<p>On the surface it sounds like a time-waster, and certainly it has that potential.  But there&#8217;s a lot for a writer to love about the concept.  That 140-character constraint is magical. It&#8217;s challenging and fun to attempt to write something interesting about myself in such a small space &#8212; something that might catch a random reader&#8217;s eye.  Follow the minutiae of my daily life at <a href="http://twitter.com/gravelpup">http://twitter.com/gravelpup</a>. <a href="http://twitter.com/signup">Sign yourself up</a> if you&#8217;re up for the challenge.</p>

<p>(This post was written on my iPhone on its last 10% of battery charge. A constraint of a different sort.)</p>


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		<item>
		<title>Reboot</title>
		<link>http://starkravingcalm.com/archives/reboot</link>
		<comments>http://starkravingcalm.com/archives/reboot#comments</comments>
		<pubDate>Fri, 13 Jul 2007 14:08:58 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/reboot</guid>
		<description><![CDATA[I swore I would quit writing &#8220;I&#8217;m a big slacker&#8221; posts.  I haven&#8217;t posted in seven months, so I guess I&#8217;ve stuck to that pledge.

There have been a few changes around here.  I have a new daughter and a new job.  My already-scarce free time has vanished.  Yes, I still want [...]


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			<content:encoded><![CDATA[<p>I swore I would quit writing &#8220;I&#8217;m a big slacker&#8221; posts.  I haven&#8217;t posted in seven months, so I guess I&#8217;ve stuck to that pledge.</p>

<p>There have been a few changes around here.  I have a new daughter and a new job.  My already-scarce free time has vanished.  Yes, I still want to write.  More than I want to fly, or play Ultimate, or ski, or any of those other hobbies that come and go.  I&#8217;m not going to try to make a career of it, though.  I&#8217;d rather do this out of desire than obligation.</p>

<p>When I was a kid, I wanted a career in music.  I mentioned this to a teacher, and he took me aside and told me that I could always enjoy playing or singing, without the pressure of having to make a living out of it.  I&#8217;m sure that was his way of saying I didn&#8217;t have the talent, but that&#8217;s ok.  I have a feeling I&#8217;d enjoy music less if it were my job.</p>

<p>So you won&#8217;t be reading much here about writing for profit from now on.  I&#8217;d rather write because, and when, I want to &#8212; about whatever I want to write about.  You might see more technology-related material.  I don&#8217;t have the urge to write anything too technical, so there won&#8217;t be much code if any.  I&#8217;m most motivated to write when it&#8217;s an escape from the day job.  I want to make myself do more creative writing, and that may be easier if I&#8217;m not trying to build a copywriter&#8217;s portfolio.</p>

<p>You&#8217;ll probably catch a whiff of sour grapes in these words, but that&#8217;s ok too.  I could try to edit it out, but this post has been sitting on my desktop unfinished for over a month and sticking out its tongue at me.</p>

<p>I think for awhile I was making this a blog <em>about writing</em>, which was a mistake.  It shouldn&#8217;t be <em>about</em> writing, or Ruby, or culture, or gadgets, or my kids, or anything.  From now on, it&#8217;s a blog <em>for</em> writing.</p>

<p>Thanks for reading.  That is all.</p>


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		<item>
		<title>iPodResq: How to Take People&#8217;s Money AND Keep Them Happy</title>
		<link>http://starkravingcalm.com/archives/ipodresq-how-to-take-peoples-money-and-keep-them-happy</link>
		<comments>http://starkravingcalm.com/archives/ipodresq-how-to-take-peoples-money-and-keep-them-happy#comments</comments>
		<pubDate>Mon, 18 Dec 2006 18:35:45 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/ipodresq-how-to-take-peoples-money-and-keep-them-happy</guid>
		<description><![CDATA[I sent my comatose 4th-generation iPod to iPodResQ for $29.  The fee buys you overnight shipping and a diagnosis.  They called the next day, and quoted me $130 to repair it (turns out the battery and logic board were toast).  No thanks &#8212; I&#8217;ve since commandeered my wife&#8217;s seldom-used Nano.  So [...]


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			<content:encoded><![CDATA[<p>I sent my comatose 4th-generation iPod to <a href="http://www.ipodresq.com">iPodResQ</a> for $29.  The fee buys you overnight shipping and a diagnosis.  They called the next day, and quoted me $130 to repair it (turns out the battery and logic board were toast).  No thanks &#8212; I&#8217;ve since commandeered my wife&#8217;s seldom-used Nano.  So I turned down the repair.</p>

<p>&#8220;Would you like us to buy it from you for $38?&#8221;</p>

<p>Hmm&#8230; I make nine bucks, I don&#8217;t have another dead gadget lying around pegging my guilt-meter, I don&#8217;t feel like I wasted $30 on a diagnosis, and they get to refurb and sell my iPod (certainly for a bit more than $9).  What&#8217;s not to like?</p>

<p>That scheme is just plain genius.</p>


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		<title>Want to Write More?  Here&#8217;s How</title>
		<link>http://starkravingcalm.com/archives/want-to-write-more-heres-how</link>
		<comments>http://starkravingcalm.com/archives/want-to-write-more-heres-how#comments</comments>
		<pubDate>Wed, 31 May 2006 18:00:36 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/want-to-write-more-heres-how</guid>
		<description><![CDATA[If there&#8217;s one thing I&#8217;ve discovered this past year, it&#8217;s that writers spend at least as much time avoiding their art as they spend practicing it. I don&#8217;t know why that&#8217;s more true of writers than of actors or painters or musicians, but there it is.

If you&#8217;re as guilty as the rest of us, Jeffrey [...]


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			<content:encoded><![CDATA[<p>If there&#8217;s one thing I&#8217;ve discovered this past year, it&#8217;s that writers spend at least as much time avoiding their art as they spend practicing it. I don&#8217;t know why that&#8217;s more true of writers than of actors or painters or musicians, but there it is.</p>

<p>If you&#8217;re as guilty as the rest of us, Jeffrey Yamaguchi of <a href="http://www.52projects.com">52 Projects</a> has some <a href="http://www.52projects.com/52_projects/2006/05/simple_things_y.html">simple remedies</a>. His tips include joining a writing group, entering contests, and carrying a journal around with you at all times (I&#8217;ve got this part down; I guess the next logical step would be <em>writing in it</em>).</p>

<p>It really boils down to &#8220;just do it&#8221;, but doesn&#8217;t everything?</p>

<p>(Thanks, <a href="http://www.lifehacker.com/software/writing-tips/jumpstart-your-writing-177093.php">Lifehacker</a>!  More good tips in the comments of both articles.)</p>


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		</item>
		<item>
		<title>Pet Peeve: Misuse of Apostophe&#8217;s</title>
		<link>http://starkravingcalm.com/archives/pet-peeve-misuse-of-apostophes</link>
		<comments>http://starkravingcalm.com/archives/pet-peeve-misuse-of-apostophes#comments</comments>
		<pubDate>Wed, 31 May 2006 14:14:08 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/pet-peeve-misuse-of-apostophes</guid>
		<description><![CDATA[At last someone care&#8217;s.  Seth Godin note&#8217;s that the humble apostrophe is more significant than it&#8217;s size indicate&#8217;s.  Its an easy way for you&#8217;re reader&#8217;s to know that your too uneducated or too careless to get you&#8217;re grammar (or is it syntax?) correct.


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			<content:encoded><![CDATA[<p>At last someone care&#8217;s.  <a href="http://sethgodin.typepad.com/seths_blog/2006/05/do_apostrophes_.html">Seth Godin</a> note&#8217;s that the humble apostrophe is more significant than it&#8217;s size indicate&#8217;s.  Its an easy way for you&#8217;re reader&#8217;s to know that your too uneducated or too careless to get you&#8217;re grammar (or is it syntax?) correct.</p>


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		<title>Copyblogger: Make Millions Writing From Home</title>
		<link>http://starkravingcalm.com/archives/copyblogger</link>
		<comments>http://starkravingcalm.com/archives/copyblogger#comments</comments>
		<pubDate>Mon, 29 May 2006 19:19:38 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[non sequitur]]></category>

		<guid isPermaLink="false">http://starkravingcalm.com/archives/copyblogger</guid>
		<description><![CDATA[This morning Bryan pointed out Copyblogger for my reading pleasure.

The site looks fantastic, and the copy is readable and relevant.  With apologies to Randy Jackson, it&#8217;s a little pitchy (salespitchy in this case), with comic-book-ad post titles like How to Get 53% More Readers for Every Blog Post You Write. I do read Angela [...]


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			<content:encoded><![CDATA[<p>This morning <a href="http://spaceagewasteland.com">Bryan</a> pointed out <a href="http://www.copyblogger.com/">Copyblogger</a> for my reading pleasure.</p>

<p>The site looks fantastic, and the copy is readable and relevant.  With apologies to Randy Jackson, it&#8217;s a little pitchy (<em>sales</em>pitchy in this case), with comic-book-ad post titles like <a href="http://www.copyblogger.com/how-to-get-53-more-readers-for-every-blog-post-you-write/"><em>How to Get 53% More Readers for Every Blog Post You Write</em></a>. I do read <a href="http://copywriter.typepad.com/">Angela Booth</a> from time to time, though, and she&#8217;s at least as guilty of this.</p>

<p>I have yet to dig into Copyblogger&#8217;s back catalog, but I&#8217;m looking forward to it.</p>

<p>I&#8217;d like to try making a living at copywriting myself, but I have grander and smaller ambitions for this blog; SRC is about the intersection of me and <em>writing</em> &#8212; with no qualifiers attached.  Or maybe it&#8217;s the intersection of me <em>and you</em> and writing.  Whatever.</p>

<p>Regardless, the Copyblogger feed is worth subscribing to if you&#8217;re at all interested in scoring more readers &#8212; and who isn&#8217;t?</p>


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		</item>
	</channel>
</rss>
